SEO Ambiguity & Pattern Recognition
As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we're making. In this article, we're going to explore what …
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Tablet & Mobile SEO: Why Publishers & Bloggers Should Really, Really Care …
ADOTAS — Ask any online publisher or blogger about tablet & mobile and you're likely to get a similar reaction: "Oh yeah, we are seeing more and more of our traffic coming from mobile devices." Depending on the website and the category of content …
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6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn't much left of this year. Companies that haven't started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or …
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Correlation, Causation & Coincidence in SEO
A recent blog post on Moz by Cyrus Shepard caused quite a stir in the SEO community. This stir was rooted in part over lack of understanding of the difference between correlation and causation, and in part because the author clearly tried to bridge the …
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SEO Clients: Getting The Best Out Of The Worst
The field of SEO is multifaceted – you have to worry about algorithm updates, keyword density, changes in search traffic, and creating amazing content. In addition to this, there is the client who has their own ideas about what SEO is and how it should …
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SEO: 5 Reasons Not to Ignore Google+
Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, "Google+: The Beginning of a Revolution?" The reality of Google+ for marketers thus far has been …
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