http://www.trendsderzukunft.de/wp-content/uploads/2013/09/100-wertvollsten-Marken-der-Welt.jpg credits: Apple
In the past 12 years, one company has led the list of most valuable brands in the world Coca Cola. But this year is a little different, because the super brand Coca-Cola has been replaced by the computer giant Apple as the most valuable brand in the world and slips in 3rd place of the international fire engine rankings. Who is in between, and what other brands have made it to the annually brands ranging “Best Global Brands” by Interbrand shows this Article.
Best Global Brands by Interbrand
Interbrand was founded in 1974, in a time where the word “brand” yet was identified with a logo. But those days are long gone. Brands have a strong influence on our society, they are everywhere and people shape us days of childhood. The Best Global Brand by Interbrand ranking is probably the most prestigious international brands ranking as the company with services in the field of brand management is represented in 40 countries and is heavily woven into this scene.
The global brand ranking 2013
appears every year in the fall, a ranking of the company which shows the currently most valuable brands in the world. The factors which will be taken in calculating the respective placement of a brand like Apple or Coca Cola on hand in addition to the economic profit, the strategy of marketing, the role of brands in society based on the trustworthiness, responsibility, clarity of communication, authenticity, differentiation, consistency, timeliness, understanding the needs of customers and more. Of hundreds of factors a brand value is at the end determines what is decisive then for ranking the this year reads as follows
The 100 most valuable brands in the world this year. Credits: Interbrand
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video for Best Global Brands ranking
